Dennis Bender

Hi, I'm Dennis Bender

A Strategic Account Manager passionate about sales, negotiations, and driving growth.

LinkedIn Profile

Career Achievements

Building multimillion-euro portfolios and driving sustained growth across leading companies

€9M+ Pipeline

Built and managed multimillion-euro pipelines delivering sustained revenue growth across e-commerce, IoT, and SaaS providers.

6+ Years Experience

95% Renewal Rate

Secured exceptional client retention through value-based selling and advanced negotiation techniques.

25% Account Expansion

€1.2B+ GMV Portfolio

Overseeing a 12-account portfolio at Zalando, delivering €8-12M in ZEOS revenue annually.

€4M We Fashion Uplift

€9.6M FoxInsights

Closed €9.6M in revenue over 2 years, managing 8 Tier 1 oil and gas accounts including strategic expansion to North America.

4 New Logos Closed

4% to 80% Growth

Transformed PFG Popken's ZFS share from 4% to 80% (4K → 800K units/month), driving €2.3M incremental profit.

13% Margin Achievement

The Honey Badger

Tenacious approach to strategic account management - never backing down, finding creative solutions, and celebrating victories.

Client Focused Excellence

Methodologies & Strategies

Proven frameworks and techniques that drive consistent results in complex B2B sales environments

MEDDPICC

Metrics, Economic Buyer, Decision Criteria, Decision Process, Paper Process, Identify Pain, Champion, Competition

Qualification Excellence

Challenger

Teach for Differentiation, Tailor to Stakeholders, Take Control of the conversation and drive insights

Insight-Based Selling

SPIN Selling

Situation, Problem, Implication, Need-Payoff questioning to uncover and develop customer needs

Consultative Approach

Tactical Empathy

Chris Voss negotiation tactics: mirroring, labeling, calibrated questions, and getting to "That's Right"

Negotiation Mastery

Learning & Insights

Real-world applications of strategic account management techniques and negotiation wins

How I Used Tactical Empathy to Close a €2.3M Deal

Breaking down the PFG Popken negotiation using Chris Voss techniques to transform a struggling account into our biggest success story.

MEDDPICC in Action: Qualifying the €4M We Fashion Opportunity

A step-by-step breakdown of how proper qualification using MEDDPICC led to the largest multichannel uplift in company history.

The Honey Badger Approach to Account Expansion

Why persistence, tenacity, and never backing down from challenges led to 25% average contract expansion across my portfolio.

Expanding to North America: Lessons from FoxInsights

Strategic account management across cultures and time zones while managing 8 Tier 1 oil and gas accounts worth €9.6M.

White-Space Analysis: Finding Hidden Revenue

How systematic opportunity mapping within existing accounts led to millions in incremental revenue discovery.

Achieving 95% Renewal Rates: The Value-Based Approach

Beyond product features: How to position outcomes, demonstrate ROI, and build partnerships that clients never want to leave.

Books & Podcasts

Essential resources that shaped my strategic account management philosophy

Essential Reading

Never Split the Difference
Chris Voss

Game-changing negotiation tactics from an FBI hostage negotiator. Tactical empathy and getting to "That's Right" are game-changers.

The Challenger Sale
Matthew Dixon

Revolutionary approach to B2B selling. Teaching prospects something new about their business is the key to winning complex deals.

SPIN Selling
Neil Rackham

The foundation of consultative selling. Master the art of asking Situation, Problem, Implication, and Need-payoff questions.

Strategic Selling
Miller Heiman

The blueprint for managing complex B2B sales with multiple stakeholders. Essential for strategic account management.

Essential Listening

Sales Hacker Podcast

with Sam Jacobs

Latest trends in B2B sales, featuring industry leaders sharing tactical advice for modern sales professionals.

Listen on Spotify

The Advanced Selling Podcast

with Bill Caskey

Deep-dive into advanced selling techniques, mindset, and strategies for high-performing sales professionals.

Listen on Apple

Negotiate Anything

with Kwame Christian

Practical negotiation strategies and real-world applications for business professionals and entrepreneurs.

Listen on Spotify
🦡

"I believe sales is about solving problems, not pushing products."

Like the honey badger, I approach every challenge with tenacity and resourcefulness. When others see obstacles, I see opportunities. When deals get complex, I get focused. And when the work is done, I always take time to celebrate the victories - both big and small.

The Client Focused Badger Philosophy

Never back down • Find creative solutions • Celebrate every victory

Let's Connect

Ready to discuss strategic account management, share negotiation stories, or explore collaboration opportunities?

Location

Berlin, Germany

Professional Availability

  • Strategic Account Management Consulting
  • Sales Training & Workshops
  • Negotiation Strategy Development
  • Speaking Engagements